Datura Noir

The beauty and splendour of the Datura lies in its deadly petals which, come nighttime, give off their hypnotic, captivating scent.

"Like a diabolic trail of smoke left by Satan in Paradise. Some say this fragrance will enthrall you; others that it will make you crazy. Others still that excessive exposure will kill you dead. To be precise, one night I took brugmansia, also known as Angel's Trumpet, and distilled the notes of its lingering memory."Serge Lutens

A perfume line created by Serge Lutens in his own image. Minimalist, straight lined, angular and uncompromising, each of these bottles with their refined style reflects the exacting nature and character of their creator. A sobriety which enhances the richness and sumptuousness of the perfumes, whose scents and colours are as numerous and as nuanced as precious stones and our personalities.

In his now iconic olfactory creations, the perfumer Serge Lutens has for over 20 years been producing strong alcohols with Proustian accents. From “Féminité du bois”, to “Ambre sultan” and “La fille de Berlin”, each perfume tells their own exceptional story and has their own unique signature.

Perhaps even yours?

The primary essence of a Serge Lutens perfume does not reside in the assembly of a list of ingredients, but in an experience, a sensitivity. Doubts, anger, fragility, joy (also)... each of them represents a moment of ourselves. Discordering, torturing raw materials to make them confess, Serge Lutens has not made a profession of it but an art!

Serge Lutens favours the use of premium grade raw materials of natural origin to make its fragrances, driven by the conviction that these alone can ensure full and complex evolution of the perfume on the skin. To use, apply or spray* your chosen fragrance directly onto the skin and let it sit for a few minutes. This allows the composition to take on its full character and reveal its truest, most seductive form. Serge Lutens essences always end up confessing to their deeds!

*Serge Lutens users can choose between two application methods as per their preference: purists can opt for the round stopper and dab on the fragrance using their fingers, while those looking for convenience of use can opt for the spray format

ALCOHOL, PARFUM (FRAGRANCE), DIPROPYLENE GLYCOL, AQUA (WATER), HEXYL CINNAMAL, BUTYL METHOXYDIBENZOYLMETHANE, LIMONENE, CITRONELLOL, LINALOOL, ALPHA-ISOMETHYL IONONE, COUMARIN, BENZYL BENZOATE, CITRAL, BENZYL ALCOHOL, BENZYL SALICYLATE, FARNESOL, GERANIOL, ISOEUGENOL, CI 14700 (RED 4), CI 19140 (YELLOW 5)