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another vision of perfume
Serge lutens, another vision of perfume
After several years of olfactory creation dedicated to the Salons du Palais Royal Shiseido, Serge Lutens created his own brand of perfumes in 2000. In a few years, the label imposes its singularity in the landscape of the world perfumery. Far from the standardized speeches delivering the perfume like a cooking recipe, Serge Lutens chooses to let another voice express itself: that of emotion. More than a list of ingredients, or a clever olfactory pyramid, isn't perfume above all the story of each one, a memory that we have sheltered since childhood that it is up to us to find?